I just received an email from TomTom reminding me that my free trial of LIVE services has expired. This email contained three "buy now" links - one for monthly at $9.95, 6 months prepaid at $59.95, and 12 months prepaid at $119.95. So, the longer the service period I commit to, the MORE I pay per month? It really amazes me how simple math eludes people when they're creating a pricing model.
This reminds me of McDonald's - ice cream cones for $0.99 each, or two for $1.99! I love the confused looks I get from the counter help when I tell them that I don't want two - I want one, and another one.
This reminds me of McDonald's - ice cream cones for $0.99 each, or two for $1.99! I love the confused looks I get from the counter help when I tell them that I don't want two - I want one, and another one.