740 live hard reset button?

There's no actual button as such.
To perform a hard reset, you hold down the power button for around 20 seconds until you hear the drum roll.

Its on page 3 of the 740 manual (online here or the TT support website here, but they don't give much more info than that.
 
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You may be interested to know that this action is known as a "soft reset" in TomTom corporate-speak. TomTom considers a hard reset to be one that Resets to the Factory Settings and where all configured user data is lost.
 
... although in all my dealings with them they have referred to them simply as a "reset" or a "return to factory settings". :)
 

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