I have no idea how much a used GO 700 is on ebay, but I bet I could get $200 for mine. And if I add $200 to that I could get a new Go 910, which is just $100 more than a new version of the NA map would cost me. TT had no choice but to upgrade their maps to stay competitive, so why stick it too your existing customers? I cannot image anyone paying $99 for a new map version. but I might pop for $49. Guess I'll just wait for a good deal on the next generation hardware. $99 is a lose-lose for TT and me.