I normally don't use any custom POI categories. The full 9x0 set has 99% of businesses I've ever seen (I even found out my neighor ran a flower business from her house). I add the rare missing POIs via mapshare to an existing category with no problem.
Even with the 7 million poi's available on the 340's, that's still less than 25% of the available poi's. That's why a well thought-out and full-featured connected pnd would certainly have it's advantages to those who use poi lookups alot. I'm not one of those people, but for others it's pretty important to have as many available as possible.