Hmmm, I don't think that's the issue, seeing that you can get way slower hardware with USB 2.0 support. My Cowon iAudio 5 for example sported a Sigmatel STMP 3520 chipset running at a whopping 75 Mhz and it still supported USB 2.0. (
Spec Sheet )
The problem I think is that TomTom hasn't actually changed the One series internally at all in the last 5 years and have just been building on the same platform, possibly shrinking the size of internal components and releasing better, smarter firmware for the devices with much better maps. I just think it's a shame that it only has USB 1.1, as I am sure that the memory inside the unit is capable of far higher speeds. Because of this backing up the device and installing things to it takes 1 hour (500 KB/s) instead of 4 minutes (10 MB/s). My little USB thumb drive (
Super Talent Pico) can transfer files at roughly 20-25 MB/s and that has no CPU inside it to speak of. Just a memory controller that costs no more than a few 10s of cents to actually include in a product for any manufacturer who is ordering 10000 of them.