Google is known to have more realtime data inputs (all Verizon cellphones + all Android phones), vs Tomtom which uses Tomtom LIVE devices, Tomtom iphone apps, and other 3rd party sources..
However, Tomtom has much better historical roadspeed information (a 5-year database of time-of-day Tomtom history). And Tomtom has 3 years of experience with tuning and improving its traffic algorithms (Tomtom is on a 5th generation product now)
I tried Google's service, and it properly avoided realtime congestion on large sidestreets, but put me on even slower small sidestreets with traffic and redlights.
In my small side-by-side, Tomtom's HD traffic ran circles around Google's service, when it came to finding the fastest route and predicting accurate ETA.
In LA, Tomtom HD traffic was 99% perfect in my travels. It picked up every jam, and even had separate traffic speeds for carpool lanes vs regular lanes.
My personal experience with traffic is that Google's service is about 60% as good as Tomtom's, and every other service in the USA is about 20% as good as Tomtom.
Of course, in smaller less congested areas, there may be only one way to go from point a to point b, so the difference in quality may be less perceptible.